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Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of "Planning and Managing Public Relations Campaigns" provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; and, evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

"A missing God." Written with colour, sweep and the authority of Rob's five decades as a competitive sailor, maritime journalist and broadcaster, this extensively researched new biography of Cook will put you on the quarterdeck with the great navigator as he painstakingly guides his ship through dangerous, reef-strewn waters. You will also be alongside Planning and Managing Public Relations Campaigns: A Strategic Approach ebook pdf the captain when his ship is a wave-width away from annihilation; and at the helm at the start of an exciting new voyage. Known as the keepers of modern-day fairy tales, The Brothers Grimm are as legendary as their stories. Jacob and Wilhelm Grimm were born in 1780s Germany and were inseparable throughout their childhood. While pursuing their law degrees, the two became fascinated with folktales and folk songs. Together, they researched and published centuries of folklore in their famous early nineteenth-century compilation, Children's and Household Tales. Thanks to the Brothers Grimm, German folk tales like "Rumpelstiltskin," "Little Red Ridinghood," and "Hansel and Gretel" are enjoyed by children everywhere.

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Author: Anne Gregory
Number of Pages: 200 pages
Published Date: 28 Jul 2010
Publisher: Kogan Page Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780749451080
Download Link: Click Here
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